This panel discusses how digital theatre content is devised from client direction, to supporting strategy, to delivery on designated platforms. Our panel of creative industry professionals share a look inside how ideas become reality, link strategy to product, and connect theatre audiences to a brand. We delve into the ways content creation has transformed in theatre before and during quarantine, while sharing tools and tactics you can use from home to engage your audiences.

Our Moderator:

Ian Weiss
Senior Director of Digital Content Marketing & Strategy,
American Theatre Wing

Our Panelists:

Crystal Chase
Digital Content Producer/Strategy Consultant

Aaron Coleman
Associate Creative Director,

Jim Glaub
Owner & Founder,
Super Awesome Friends