This panel discusses how digital theatre content is devised from client direction, to supporting strategy, to delivery on designated platforms. Our panel of creative industry professionals share a look inside how ideas become reality, link strategy to product, and connect theatre audiences to a brand. We delve into the ways content creation has transformed in theatre before and during quarantine, while sharing tools and tactics you can use from home to engage your audiences.
Our Moderator:
Ian Weiss
Senior Director of Digital Content Marketing & Strategy,
American Theatre Wing
Our Panelists:
Crystal Chase
Digital Content Producer/Strategy Consultant
Aaron Coleman
Associate Creative Director,
AKA
Jim Glaub
Owner & Founder,
Super Awesome Friends
