Wednesday, August 5th, 2009
Production: Damn Yankees
The Damn Yankees production team – legal counsel Robert Barandes, press representative Peter Cromarty, advertising representative Rick Elice, producers Mitchell Maxwell and Victoria Maxell, and general manager Charlotte Wilcox – discuss obtaining the rights, using a two-level structure of producing starting with an out-of-town production at the Old Globe, the finances of [...]
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Wednesday, July 15th, 2009
First and Loudest: The Marketing of Broadway
Our guests – John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges – discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a [...]
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Press Representative,
Video,
Working in the Theatre |
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Wednesday, May 27th, 2009
Production: Moon Over Buffalo
The Moon Over Buffalo production team — press representative Adrian Bryan-Brown, designer/producer Heidi Landesman, producer Elizabeth Williams, general managers Wendy Orshan and Jeffrey M. Wilson of 101 Productions, and Serino Coyne advertising representative Ruth Rosenberg — discuss the process of bringing Ken Ludwig’s play to Broadway, from the first reading, casting Carol [...]
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Production,
Video,
Working in the Theatre |
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Wednesday, April 8th, 2009
Production: Burn This
The production team of Burn This – producer James B. Freydberg, press representative Shirley Herz, director Marshall Mason, producer Max Weitzenhoffer, and playwright Lanford Wilson – talk about developing the play at the Mark Taper Forum and off-Broadway at Circle Rep, directly transferring from Steppenwolf Theatre Company to Broadway within 48 hours, [...]
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Wednesday, February 25th, 2009
Production: M. Butterfly
The production team of M. Butterfly – advertising representative Jeffrey Ash, stage manager Bob Borod, general manager Steve Goldstein, producer Stuart Ostrow, and press agent John Springer – talk about the many components involved in bringing the groundbreaking play to Broadway, including the play’s themes, casting, ad design, publicity campaign, costume design, budget [...]
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Advertising Representative,
Press Representative,
Producer,
Production,
Video,
Working in the Theatre |
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