Wednesday, July 15th, 2009
First and Loudest: The Marketing of Broadway
Our guests – John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges – discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a [...]
Posted in
Advertising Representative,
Press Representative,
Video,
Working in the Theatre |
No Comments »>
Wednesday, May 27th, 2009
Production: Moon Over Buffalo
The Moon Over Buffalo production team — press representative Adrian Bryan-Brown, designer/producer Heidi Landesman, producer Elizabeth Williams, general managers Wendy Orshan and Jeffrey M. Wilson of 101 Productions, and Serino Coyne advertising representative Ruth Rosenberg — discuss the process of bringing Ken Ludwig’s play to Broadway, from the first reading, casting Carol [...]
Posted in
Advertising Representative,
Designer,
Press Representative,
Producer,
Production,
Video,
Working in the Theatre |
No Comments »>
Wednesday, February 25th, 2009
Production: M. Butterfly
The production team of M. Butterfly – advertising representative Jeffrey Ash, stage manager Bob Borod, general manager Steve Goldstein, producer Stuart Ostrow, and press agent John Springer – talk about the many components involved in bringing the groundbreaking play to Broadway, including the play’s themes, casting, ad design, publicity campaign, costume design, budget [...]
Posted in
Advertising Representative,
Press Representative,
Producer,
Production,
Video,
Working in the Theatre |
No Comments »>
Wednesday, December 31st, 2008
Production: The Heidi Chronicles
Playwrights Horizons artistic director André Bishop, legal counsel Marsha Brooks, stage manager Roy Harris, advertising representative Mike Mones, and producer James Walsh discuss Wendy Wasserstein’s Pulitzer Prize-winning play The Heidi Chronicles and its transfer to Broadway.
Original airdate – April 1, 1989.Running time – 1:30:00.
var addthis_pub = “AmericanTheatreWing”;
For more information, to watch online, [...]
Posted in
Advertising Representative,
Director,
Producer,
Video,
Working in the Theatre |
No Comments »>
Wednesday, December 17th, 2008
Production: Orpheus Descending
The production team of Tennessee Williams’ Orpheus Descending — attorney John Breglio, advertising representative Nancy Coyne, general manager Barbara Darwall, press representative Joshua Ellis, and producer Elizabeth Ireland McCann — talk about the steps taken in bringing Peter Hall’s revival with actress Vanessa Redgrave to Broadway.
Original airdate – September 1, 1989.Running time – [...]
Posted in
Advertising Representative,
General Manager,
Press Representative,
Producer,
Production,
Video,
Working in the Theatre |
No Comments »>
