Production: Grind
The producing team of the 1985 Broadway musical Grind – advertising representative Jeffrey Ash, group sales executive Ronald S. Lee, executive producer Ruth Mitchell, and producers Michael Frazier, Kenneth Greenblatt, Mary Lea Johnson, and John Pomerantz – talks about bringing the nearly $5 million production to Broadway after a tryout in Baltimore, working with director Hal Prince, the importance of advertising and group ticket sales in light of mixed critical reviews, comparisons to their previously produced hits La Cage Aux Folles and Nine, and budgetting a new American musical with a controversial royalty structure that doesn’t pay the creative team until the production turns a profit.
Original airdate – April 1, 1985.
Running time – 1:30:00.
For more information, to watch online, or to download the episode go to Working in the Theatre’s Production: Grind program page.
You can also download directly the Production: Grind program (mp4).
Posted on Monday, August 16th, 2010 at 12:24 pm
by
American Theatre Wing
Filed under:
Advertising Representative,
Producer,
Production,
Video,
Working in the Theatre.
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