Production: Jelly’s Last Jam
The Jelly’s Last Jam production team – general manager Michael David, advertising representative Rick Elice of Serino Coyne, press agent Richard Kornberg, producers Pamela Koslow and Margo Lion, and legal counsel Jean Ward – discuss developing the musical for Music-Theater Group, working with director/performer Gregory Hines, creating a standout ad campaign, and fundraising with multiple workshops and finding corporate investors for the resulting $5 million production budget.
Original airdate – September 1, 1992.
Running time – 1:30:00.
For more information, to watch online, or to download the episode go to Working in the Theatre’s Production: Jelly’s Last Jam program page.
You can also download directly the Production: Jelly’s Last Jam program (mp4).
Posted on Wednesday, December 30th, 2009 at 9:00 am
by
American Theatre Wing
Filed under:
Advertising Representative,
General Manager,
Press Representative,
Producer,
Production,
Video,
Working in the Theatre.
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