Production: Damn Yankees
The Damn Yankees production team – legal counsel Robert Barandes, press representative Peter Cromarty, advertising representative Rick Elice, producers Mitchell Maxwell and Victoria Maxell, and general manager Charlotte Wilcox – discuss obtaining the rights, using a two-level structure of producing starting with an out-of-town production at the Old Globe, the finances of booking a Broadway theater, a new logo for an extensive ad campaign, and how the baseball theme provided many PR opportunities.
Original airdate – September 1, 1994.
Running time – 1:30:00.
For more information, to watch online, or to download the episode go to Working in the Theatre’s Production: Damn Yankees program page.
You can also download directly the Production: Damn Yankees program (mp4).
Posted on Wednesday, August 5th, 2009 at 10:33 am
by
American Theatre Wing
Filed under:
Advertising Representative,
General Manager,
Press Representative,
Producer,
Video,
Working in the Theatre.
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