First and Loudest: The Marketing of Broadway
Our guests – John Barlow, Damian Bazadona, Nancy Coyne and Drew Hodges – discuss what is involved in marketing, advertising and publicizing a Broadway show; how they work one-on-one with producers and creative teams; the marketing obstacles they face; who their target audience is; how they handle a show that isn’t a hit, or that they don’t like; the internet’s influence on sales; whether or not a known title helps sell a show; how to sustain the buzz after a show opens; and whether “Broadway” can be sold as a brand.
Original airdate – June 11, 2009.
Running time – 1:00:00.
For more information, to watch online, or to download the episode go to Working in the Theatre’s First and Loudest: The Marketing of Broadway program page.
You can also download directly the First and Loudest: The Marketing of Broadway program (mp4).
Posted on Wednesday, July 15th, 2009 at 4:42 pm
by
American Theatre Wing
Filed under:
Advertising Representative,
Press Representative,
Video,
Working in the Theatre.
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