Broadway Advertising
With Nancy Coyne and Drew Hodges.
When theatre fans peruse the Sunday New York Times, the vast majority of Broadway ads they see are the work of the dominant theatre agencies: Serino Coyne and SpotCo. The CEOs of each company, Nancy Coyne and Drew Hodges, unite for a discussion of theatre marketing today, the work of the ad agency, setting audience expectations and how to find the essence of a show – often before the show is even complete.
Original airdate – February 3, 2006.
Running time – 49:30.
For more information, to listen online, or to download the episode go to Downstage Center’s Broadway Advertising program page.
You can also download directly the Broadway Advertising program (mp3).
Posted on Thursday, February 16th, 2006 at 4:43 pm
by
American Theatre Wing
Filed under:
Advertising Representative,
Audio,
Downstage Center.
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