Sara Fitzpatrick
SARA FITZPATRICK currently serves as the Director of Interactive for SpotCo, a leading full-service entertainment advertising and branding agency, working with Broadway and off-Broadway productions to oversee the development and strategy of interactive operations. Her focus includes search engine marketing and optimization, media buying, viral marketing and website user functionality. Prior to joining SpotCo, Sara served in Account Management for Situation Marketing, developing and maintaining interactive marketing campaigns. She was also Business and Sales Development Manager at Broadway.com and has served as a speaker for research studies relating to online marketing at Yale University and School of Visual Arts.Sara holds a Bachelor's Degree in Psychology and Business Administration from the University of Texas at Austin. Bio as of January, 2010. American Theatre Wing programs, interviews and/or credits include: Theatre Intern Group Panelist - 2009 Internet Broadway Database Listing (IBDB.com)