On the Stage, Behind the Scenes and In the Audience
JIM GLAUB (@jimglaub) is a recognized leader in innovative marketing, social media, web design, and video production for the theatre. He is currently the Creative Director of Interactive at SERINO/COYNE, the nation’s longest-running live-entertainment advertising agency. Before his time with SERINO/COYNE, he founded ART MEETS COMMERCE (AMC), a boutique theatrical ad and marketing agency specializing in digital strategy for Broadway, off-Broadway and Special Events. After a monumental three years and working on some of the most prestigious theatrical properties, Jim and his partners sold AMC to Omnicom and integrated the company with SERINO/COYNE to provide the award-winning digital arm of the agency. Before moving to New York ten years ago, Jim was very active in the Chicago theatre scene working on pre-Broadway engagements with Broadway In Chicago as well as production work at The Second City and The League of Chicago Theatres. In his spare time, he started a theatre company (Greta Mae Productions) where he took a role as producer.
Currently, he is leading the digital campaigns for The Tony® Awards (Webby Award Honoree for the Second Screen Experience), The Phantom of the Opera,An American In Paris, It Shoulda Been You, Disgraced, You Can’t Take It With You, and the popular fashion blog Last Night at the Met. Previous shows: The Cripple of Inishmaan, The Realistic Joneses, Lady Day at Emerson’s Bar & Grill, I’ll Eat You Last, Peter and the Starcatcher, Nice Work If You Can Get It, Clybourne Park, Who’s Afraid of Virginia Wolf?, Follies, The Heiress, How To Succeed…, Lombardi, Fela!, The Normal Heart, Promises, Promises, A Little Night Music and dozens of other Broadway and Off-Broadway shows.
Jim is a regular speaker at New York University’s continuing education program ‘Marketing for the Arts,’ The International Academy of Web Television, on the Board of the Woodshed Collective and volunteers for Circle in the Square’s “Teens on Broadway” initiative. He’s the founder of ‘The Digital War Room’ at the Broadway League’s annual Spring Road Conference, an immersive, one-on-one “mini-conference” that offers a deep-dive into digital initiatives and best practices.
He’s been featured in The New York Times, Variety, Mashable, NPR, Playbill, The Price is Right and Cash Cab. He’s one of BroadwayWorld’s “Top 100 People to Follow on Twitter” and owns over 200 brooches documented on #365Brooch.